We have always felt that the way to deliver the consistent, predictable results that clients expect and deserve would best be done using the following map:  Specialize by function, by level/seniority, and by geographical region.  Understand and effectively communicate the market dynamics,      while networking thoroughly within your area of specialization.  Build and develop long term relationships within your specialization      over a number of years by delivering what you promise and      following through.  Maintain high ethical standards, tell the truth and don't promise      what you can't deliver.